Tails.com had just been through a bit of a shake-up. A recent internal event meant their entire product function had all but disappeared. The incoming product director needed to rebuild his team from scratch, and fast, to avoid stalling product development and market growth.
The Fix
We got the ball rolling by placing the product director himself. Then came the foundations of his new team: three contract product managers with strong ecommerce and marketplace experience. We followed that up with a permanent hire, then converted one of the contractors to a full-time role. It was a complete team rebuild, carefully constructed around the specific demands of their digital platform.
The Result
A functioning, well-balanced product squad built almost entirely from scratch. With the right people now in place, Tails.com has the foundation they need to grow, ship, and scale with confidence.
Tails.com had just been through a bit of a shake-up. A recent internal event meant their entire product function had all but disappeared. The incoming product director needed to rebuild his team from scratch, and fast, to avoid stalling product development and market growth.
The Fix
We got the ball rolling by placing the product director himself. Then came the foundations of his new team: three contract product managers with strong ecommerce and marketplace experience. We followed that up with a permanent hire, then converted one of the contractors to a full-time role. It was a complete team rebuild, carefully constructed around the specific demands of their digital platform.
The Result
A functioning, well-balanced product squad built almost entirely from scratch. With the right people now in place, Tails.com has the foundation they need to grow, ship, and scale with confidence.
